A GPSR label shows the manufacturer’s name, postal and electronic address, a type, batch or serial number, and the EU responsible person’s contact details. Importers add their own details. If it won’t fit, use the packaging or an accompanying document.
This page sets out each block of a GPSR label, where each one is allowed to go, and what your online listing needs on top. There’s a free label template at the end you can copy into your artwork.
What goes on a GPSR label
The EU General Product Safety Regulation (GPSR), Regulation (EU) 2023/988, has applied since 13 December 2024 to consumer products placed on the EU market from that date. For a typical consumer product, plan for these five blocks:
| Block | What it says | Where the rule is |
|---|---|---|
| Manufacturer | Name, or registered trade name or registered trade mark, plus a postal and an electronic address | GPSR Article 9(6) |
| Product identifier | A type, batch or serial number, or another element that identifies the product | GPSR Article 9(5) |
| EU responsible person | Name and contact details of the economic operator established in the EU who is responsible for the product | GPSR Article 16(3) |
| Importer (if you import) | Your name, or registered trade name or registered trade mark, plus a postal and an electronic address | GPSR Article 11(3) |
| Instructions and safety information | Clear instructions and safety information, in a language consumers in the country of sale can easily understand | GPSR Article 9(7) |
Instructions and safety information aren’t needed where the product can be used safely and as intended without them.
Where each block can go
The product itself comes first. The rules allow other places when a detail won’t fit:
- Product identifier: on the product, or, if its size or nature prevents it, on the packaging or in an accompanying document.
- Manufacturer details: on the product, or, if that isn’t possible, on the packaging or in an accompanying document.
- EU responsible person: on the product, its packaging, the parcel or an accompanying document.
- Importer details: on the product, or, if that isn’t possible, on the packaging or in an accompanying document.
- Instructions and safety information: they have to accompany the product.
Your online listing needs its own set
A label on the box doesn’t cover the listing. Under GPSR Article 19, an online offer must show:
- the manufacturer’s name and postal and electronic address;
- the EU responsible person, if the manufacturer is outside the EU;
- product identifiers, including a picture of the product;
- warnings and safety information in the local language.
Our GPSR explainer covers the rest of the regulation, including what online marketplaces have to do.
Who your EU responsible person can be
A product can’t be placed on the EU market unless an economic operator established in the EU is responsible for it. That can be an EU manufacturer, an authorised representative with a written mandate, or the importer. A fulfilment service provider counts only if none of those exists.
The responsible person has real duties. They must regularly check the product against its technical documentation and labelling rules, and show evidence of those checks on request. So the label is something they should have checked, not just a place their name appears. See how our responsible person service works.
Northern Ireland and Great Britain
The GPSR applies in Northern Ireland but not in Great Britain, which stays under the UK General Product Safety Regulations 2005. In Northern Ireland, the responsible operator must be established in Northern Ireland or the EU.
For UKCA or CE-marked goods sold in Great Britain, importers must be established in the UK, and the importer’s name and address normally go on the product or its packaging. Our UK Responsible Persons guide covers the rules for UKCA and CE goods in GB.
Get the free GPSR label template
The template lays out all five blocks with fields to fill in, plus a one-page table of where each block can go. It’s a starting point for your artwork, not a compliance check: the details still have to be true, and the warnings still have to match your risk analysis.
Ask for the free label template, or see our category template packs for consumer electronics and toys. For CE products, our Declaration of Conformity template guide covers the paperwork side.
GPSR label FAQs
What has to be on a GPSR label?
The manufacturer’s name and postal and electronic address, a product identifier such as a type, batch or serial number, and the EU responsible person’s name and contact details. If you import the product, your own name and addresses go on too. Clear instructions and safety information must accompany the product, unless it can be used safely and as intended without them.
Can the GPSR details go on the packaging instead of the product?
Yes, in some cases. The product identifier can move to the packaging or an accompanying document if the product’s size or nature prevents it. Manufacturer and importer details can move there if putting them on the product isn’t possible. The EU responsible person’s details can go on the product, its packaging, the parcel or an accompanying document.
Does a GPSR label need a CE mark?
Not because of the GPSR, which doesn’t require a CE mark. Products under the CE laws, such as toys, low voltage and radio equipment, still need CE marking and a Declaration of Conformity under those laws. For a general product under the GPSR alone, the requirement is an internal risk analysis and technical documentation.
Do products sold in Great Britain need a GPSR label?
The GPSR applies in Northern Ireland, not in Great Britain. Products sold in Great Britain stay under the UK General Product Safety Regulations 2005, and UKCA or CE goods normally carry the UK importer’s name and address.
Is an EU address on the label enough?
No. The address belongs to a responsible person who has duties, including regularly checking the product against its technical documentation and labelling rules and showing evidence of those checks on request.
What language do the safety instructions need to be in?
A language consumers can easily understand, as decided by the EU country where the product is sold. If you sell into several countries, plan for each one.
This page explains the rules in plain English. It isn’t legal advice, and a template doesn’t make a product compliant.